Jemma Kay Digital brand
Digital marketing freelancer, Jemma, wanted to launch her new website with a refreshed, contemporary brand that reflected her personal approach. Originally her brief was for a new logo only, but it soon became clear that she would benefit from help with a complete look and feel – a brand, more than just an image.
After a chat about her business, I helped Jemma pull together moodboards and gather inspiration for the kind of brand she wanted to create. We discussed her “perfect” client and aimed the design style at this persona specifically. Jemma had a very clear idea about who she wanted to target as her customer base and what value she could bring them. We focused the logo imagery upon her bubbly and approachable personality, and from this the “friendly face” became the main inspiration for the brand.
Further deatils I pulled into the design included elongated lines that break past the boundaries, to represent “social reach” and making connections, and botanical/organic textures represent the calm approach of Jemma’s messaging to her customers.
Jemma’s website can be found here: LINK COMING SOON!