Jemma Kay Digital brand
Digital marketing freelancer, Jemma, wanted to launch her new website with a refreshed, contemporary brand that reflected her personal approach. Originally her brief was for a new logo only, but it soon became clear that she would benefit from help with a complete look and feel – a brand, more than just an image.
After a chat about her business, I helped Jemma pull together moodboards and gather inspiration for the kind of brand she wanted to create. We discussed her “perfect” client and aimed the design style at this persona specifically. Jemma had a very clear idea about who she wanted to target as her customer base and what value she could bring them. We focused the logo imagery upon her bubbly and approachable personality, and from this the “friendly face” became the main inspiration for the brand.
Further deatils I pulled into the design included elongated lines that break past the boundaries, to represent “social reach” and making connections, and botanical/organic textures represent the calm approach of Jemma’s messaging to her customers.
Emma created my freelance business logo and I couldn’t be happier with it. Although I count myself as a creative person, I had no idea how I was meant to represent myself and my business in a logo, all I knew is that I needed one! Emma was amazing at guiding me and getting me to think about my business and brand to shape my ideas. By the end of our consultation, I had a much better understanding of the impacts my visuals could have on my business.
I was kept up to date throughout the design process and Emma was extremely patient with my questions. In the end, Emma’s stylish design options showed exactly how much time and effort she had put into my logo; you can tell from her designs that she love’s what she does.
Emma will always be my first option when it comes to design and I frequently recommend her talent to others.