Creative content types for successful inbound marketing strategies

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Creative Content Types

It’s easy to get stuck in a rut when it comes to creating content types for your business marketing campaigns. The world can move at great speed, and constantly creating new and attractive points of information can feel a little relentless at times. And while we all know content is king, many people may end up using the same content formula over and over again – it’s safe, it’s tried and it’s tested. Thinking of new ways to present messages in creative content types can feel a little daunting as a result.

But keeping your content pool fresh, diverse and evolving will attract more people to your business and will make sure there are no stones left unturned when it comes to targeting your personas. This means more potential business!

So I’ve removed the thinking for you. The next time you feel like running off a blog and an email for a campaign and calling it a day, check in here first. Bookmark this page as a reference and say no to boring campaigns!

Emma’s list of creative content types:

  • Checkists
  • Emails
  • Quizzes
  • Videos
  • Interviews
  • Podcasts
  • Display Ads
  • Animations
  • Whitepapers
  • Thinkpieces
  • Ebooks
  • Blogs
  • Brochures/Leaflets
  • Games
  • Magazines/Ezines
  • Landing pages
  • News stories
  • TV/Radio Ads
  • Posters
  • Merchandise
  • Sponsorships
  • Guest Blogs and partnerships
  • Vlog
  • Survey
  • Presentations
  • Webinars
  • Moodboards
  • Memes
  • Infographics
  • Photos
  • Listicles
  • ‘Behind the scenes’
  • ‘Work in progress’
  • Quotes
  • Competitions
  • FAQs
  • Pinterest boards

There are so many ways you can resent content to your audience. Which ones are you excited to try?


If you are in need of creative campaign content, are struggling to get to grips with a creative campaign or trying get one off the ground, I can help you – it’s my speciality!

Get in touch to find out more.