It’s easy to get stuck in a rut when it comes to creating content types for your business marketing campaigns. The world can move at great speed, and constantly creating new and attractive points of information can feel a little relentless at times. And while we all know content is king, many people may end up using the same content formula over and over again – it’s safe, it’s tried and it’s tested. Thinking of new ways to present messages in creative content types can feel a little daunting as a result.

But keeping your content pool fresh, diverse and evolving will attract more people to your business and will make sure there are no stones left unturned when it comes to targeting your personas. This means more potential business!

So I’ve removed the thinking for you. The next time you feel like ticking off a blog and an email for a campaign and calling it a day, check in here first and see if there’s another simple way to capture your customer’s attention. Bookmark this page as a reference and say no to boring campaigns!

Emma’s list of creative content types:

Content types checklist

How many of these have you already tried? Are there any other content types you would recommend? Leave your thoguhts in the comments!