I have worked with the Alpine Garden Society on a freelance basis over many years, supporting their marketing and print design needs across their many activities – including the Chelsea Flower Show. They recently undertook a digital transformation initiative to modernise their brand, in order to attract new membership.
Emma is great to work with. She provided both creative expertise and a robust design process that enabled us to collaboratively define the brand, ensuring it was flexible – with scope to grow to accommodate future needs – before delivering new brand and assets.
The Alpine Garden Society needed to update and modernise their heritage brand to attract a new audience to its membership and grow the charity’s reach. They undertook a digital transformation project that saw them rebrand, redesign their website and move to an online membership system.
The project presented many challenges, not least in that the current membership had very strong – sometimes emotional – attachments to heritage elements of the brand (including its logo). To help reassure and persuade stakeholders to the new design, I helped The AGS create a suite of ‘new look’ mockups to show the potential of the new brand and visual approach. I used beloved elements of heritage AGS materials (including snowdrops, mecanopsis, and conservation themes) to build familiarity into the new visuals, and showcased the new brand as fresh, embedded in nature and organic in feel.
The digital transformation project was a success, and welcomed a new era of the Alpine Garden Society. After the rebrand, I helped create marketing materials for its launch at the Chelsea Flower Show.